| A few
years ago, a young advertising executive defined for me
"branding" as a memory peg that someone has about
your company and your services long after they last used your
company or your services.
Being in the incoming tourist
business in the Baltic State of Latvia, I thought long and
hard about what image we had been trying hard to project since
our founding in 1991 and that I wanted our customers to have about our
services.
...
your friend in the Baltics !
We
started using the formal tag line in about 2003, and placed it
everywhere on our Internet sites, our forms and at the bottoms
of our emails. Soon, people started signing their emails you
us ... your friend in XXX.
Yesterday, within
ten minutes of each other, two people came in the office for
advise. One had been a client 10 years ago and the other 8
years ago. This morning we received an email from a person
that had been a client in
1996, asking about purchasing some of our new Linen products.
Branding
is all about creating that image in the clients mind that they
want to do business with you again. Its about having a client
refer you to their friends or colleagues. Branding is
also about setting yourself different from your competition
whether that be another person or company - make it clear why
someone should work with you, for you or purchase your
products and services. It's FREE
advertising!
Branding is about smart good
business.
Our services are based on over ten (10) years of success in developing PRESENCE programs for web sites. We are NOT web site programmers.
Our
style and approach to Internet home pages is based on
the K.I.S.S. principle.
Keep It Simple but effective.
A NewsRoom
is a major component of building site Presence and Branding. If you don't
already have a NewsRoom
- what's
that?, create one now - it will really help.
create
- order your NewsRoom -- view video
what's a NewsRoom
Our main product and services are to:
- make sure that your
site is found by those you want to have find it
- make your News available to those you want to have view
it
- make it
easy to contact you for additional information
- make clients have a
favorable memory of your company, your serves and you
Branding
and site Presence is also assisted by the use of Social Media
tools like Face Book, LinkedIn, dot
tel domains, BLOGs, iReport, YouTube videos, photo albums
and slideshows, Twitter, etc. We encourage and actively
use all these modern tools in our Branding efforts for you -
part of our overall Wickabell analysis.
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